Typographic brief challenged us to create a new aesthetic of waste. The concept traces the true origins of waste in our society back to its root cause, the basic human instinct of survival and procreation. The passing on of ones genes through the 23 chromosomes seen is instinctive behaviour, which is the biggest single cause of consumption and consequently waste. Our new aesthetic has been lifted from the genetic information that is inherent in 'us' and is in itself typographic.
